Social media definitely fits into the old adage: the only thing that constant is change. If you’re not changing up your strategy and staying on top of current trends, your brand is going to be left behind. Here are our top tips to take advantage of what’s hot in social media for your retail store, […]

As usual, the designers here at The Companion Group have been working hard to create new products that enhance the ease and quality of our cooking. To do this, our product development team is constantly thinking about how we can make the cooking process more accessible and enjoyable with the right tools and accessories. Out […]

As retailers work to appeal to online shoppers as well as brick-and-mortar customers, optimizing website content is key. Good website content is the difference between a customer clicking the “buy” button and a customer looking at the product page briefly and then leaving. At the Companion Group, we work hard to provide retailers with as […]

There’s been lots of buzz about “millennial consumers” as companies scramble to figure out how to appeal to them. Millennials, born between 1976 and 1994, are tough for retailers to understand and market to. On one hand, millennials like spending on comfort and conveniences like hailing a Lyft or eating at a nice restaurant. On […]